CCO May 2022

Brand trust: Through before-after benchmarking studies, they sought to improve trust in Northwell’s brand and experts.
Audience engagement: Relationships with their target community are evaluated based on how their audiences spent time online (e.g., search, social, publications).
Business referrals: Clicks to the main site, Northwell.edu, serve as the metric for moving from awareness to activation.

CHIEF CONTENT OFFICERMay 2022Here's one vision of how Web 3.0 might reshape content marketing's future, plus tips and ideas you can use today to improve your content power.Contents

In This Issue

Will Web 3.0 Thrust Content Strategy Into Its Next Evolution?

How Northwell Health Increased Trust Amid a Collision of Crises

How To Raise Your Brand’s Voice on Issues That Matter

Take Your Content Around the World With This Proactive Plan

Don’t Let Team Burnout Derail Your Content Engine

Customer Journey Maps: Your Content Marketing Superpower

Earn an A+ for Content Originality

Follow These Leaders for Content Education and Inspiration

Thank you for reading CCO May 2022 Content's Next Evolution