Will Web 3.0 Thrust Content Strategy Into Its Next Evolution? How will blockchain, NFTs, and the metaverse reshape the way brands approach content marketing?
How Northwell Health Increased Trust Amid a Collision of Crises Can a content marketing program thrive while battling multiple crises at once? The Well by Northwell Health proves that it’s possible.
How to Raise Your Brand's Voice on Issues That Matter Sure, you’re being responsive by weighing in on a hot social issue or cause. But are you being responsible and authentic in how and why you’re doing it?
Take Your Content Around the World With This Proactive Plan Should you standardize or localize? Translate or recreate? Watch this Content Marketing World presentation for a sensible and scalable approach to content globalization.
• General Manager: Stephanie Stahl • Editor-in-Chief: Jodi Harris • Creative Director: Joseph Kalinowski • PR and Video Consultant: Amanda Subler • Project Manager: Angela Vannucci
Questions or comments: cmi_info@informa.com
Don't Let Team Burnout Derail Your Content Engine A content team that’s too stressed out can’t function at its best. Fight back against fatigue with these expert tips. Customer Journey Maps: Your Content Marketing Superpower Journey mapping helps you see through the eyes of your customers. Use this streamlined process to keep your content focused on the details that matter most. Earn an A+ for Content Originality The best way to win the battle for audience attention is not to play like everyone else. Here’s how to break away from the pack and make your ideas pop. Follow These Leaders for Content Education and Inspiration Looking for your next binge-worthy marketing blog, podcast, or video series? You can’t go wrong with these CMI community faves.
Content marketers are no strangers to game-changing disruptions. They've come so frequently that we've grown accustomed to wearing our adaptability like a badge of honor.
Our industry provides us with plenty of chances to experiment with emerging ideas and concepts. The tricky part is learning to turn each new challenge into an opportunity to improve our content and grow as skilled leaders.
Take the evolution of Web 3.0. Not all that long ago, the idea of a metaverse or a blockchain-based currency may have seemed like a science-fiction fantasy on par with The Matrix or Ready Player One. Today, they’re poised to reshape the way consumers engage with brands.
At least, that’s one possibility Robert Rose sees on the horizon. “In marketing, Web 3.0 may bring immersive participation and intelligent peer-to-peer transactions to the customer experience approach,” he writes in this issue’s cover story. “It represents a potential power shift in allowing consumers to control their personal data.”
Of course, whether that vision will come to pass remains to be seen. For now, Robert suggests that you proceed on any Web 3.0-fueled path with caution: “Take the view many adopted in the early 2000s toward modern digital marketing, content, and SEO: Pay attention. Learn. Evolve. But know that nonsense abounds.”
In the meantime, don’t ignore the need for ongoing improvement in your existing programs. We’ve packed this issue with tips, ideas, and suggestions to help you keep improving your existing programs while you keep an eye on future evolution.
No one knows for certain where our industry is headed. The more you embrace the possibilities and expand your capabilities, the more valuable your content program and experiences will be to your brand and the audiences of tomorrow.
