Take Your Content Around the World With This Proactive Plan

Brand trust: Through before-after benchmarking studies, they sought to improve trust in Northwell’s brand and experts.
Audience engagement: Relationships with their target community are evaluated based on how their audiences spent time online (e.g., search, social, publications).
Business referrals: Clicks to the main site, Northwell.edu, serve as the metric for moving from awareness to activation.

A Content Marketing World 2021 presentation (exclusively for CCO subscribers).

Should you standardize or localize? Translate or recreate?

Apply these insights to your content to make sure it’s yours.

Enterprises tend to take a fragmented, ad-hoc approach to scaling their content for use across all the regions in which they operate. By developing a well-rounded content plan, you can better balance content globalization and localization and ease your team’s decision-making around both processes.

In her presentation at Content Marketing World 2021, consultant, author, and globalization expert Pam Didner explained how to build that plan, including the five key elements to account for and the information you’ll need to address each of them effectively. CCO

Click the image to watch this full-length CMWorld 2021 presentation.

Join us at Content Marketing World 2022, September 13-16 in Cleveland, for more strategies to meet today’s challenges and prepare for a profitable future. Learn more here and use promo code CCO100 to save $100.