Looking for your next binge-worthy marketing blog, podcast, or video series? You can’t go wrong with these CMI community faves.
We asked the Content Marketing Institute community for their go-to resources. They came through with more than 40 storytellers they rely on to learn about new topics, dig into the nuances of familiar ones, and inspire their own content creation. Here are just a few of their top picks.
Optimist I came across their website and blog via the Tech Bound podcast. I think I’ve read close to every blog post on their site, scouring for more information as it relates to growth content marketing and content strategy.
They also have a Slack channel called Top of the Funnel, where there’s a lot going on. There are chats, conversations, webinars, AMAs. It’s a trove of content marketing resources. I also subscribe to their YouTube channel, where they house so many great guests and conversations around the world of growth content marketing. — Emma-Jane Shaw, head of content, Uku Inbound
Reforge Reforge is one of my favorite resources. The content they put together reflects the quality of their education programs, and you get great insight into the minds of experts – folks who have been in the trenches doing this work for a long time. Often, the experts haven’t built up a large social following nor are doing much education outside of their day jobs. And that’s because they don’t have to. They’ve built such credibility and are making enough money that they don’t need to invest in additional personal branding strategies. Reforge finds these folks and works with them to share their insights with their community, and it’s amazing. —Tracey Wallace, director of content strategy, Klaviyo
SEO by the Sea SEO by the Sea is a blog run by a thought leader in the SEO and content marketing industry named Bill Slawski. It provides detailed, well-researched suggestions for optimizing web content to match search engine guidelines, especially Google’s, and our company’s site has benefited from my reading of this blog. One of the benefits of reading SEO by the Sea is that the author summarizes and distills many Google algorithm updates that would take hours to research independently. —Calloway Cook, president, Illuminate Labs
Online Marketing Made Easy The program discusses a range of subjects ranging from content marketing to social media marketing to conversion optimization and marketing automation. Amy Porterfield also invites successful entrepreneurs and industry professionals to discuss their approach and strategy on her show. Pat Flynn of Smart Passive Income, Rick Mulready of Online Advertising Experts, John Lee Dumas of Entrepreneurs on Fire, and several others have been on the podcast. — Mark Valderrama, CEO and founder, Aquarium Store Depot
Science of Success The Science of Success podcast is one of the best motivators and improves your mindset. You can’t truly market to people if you don’t know how people think. Luckily, this podcast provides science-backed suggestions given by professionals in a variety of fields. Content marketing isn’t just about the content you can create; it’s about how to reach people. — Jerry Han, chief marketing officer, PrizeRebel
Storytelling Secrets Storytelling Secrets by Jules Dan talks about the art of storytelling in marketing. Such an art connects your business to the audience – an important step to increase your customer base. The podcast hosts distinguished marketing experts who talk about the different marketing techniques. — Nathan Hughes, digital marketing and SEO manager, Diggity Marketing
Modern Millie Modern Millie is a content marketing educator who has found a way to make content that is useful and helpful for those just starting out. Whether you are an influencer or a marketing strategist, she knows how to create the right videos to inform in a way that anyone can understand and replicate. —Brittany Mendez, chief marketing officer, Florida Panhandle
Join us at Content Marketing World 2022, September 13-16 in Cleveland, for more strategies to meet today’s challenges and prepare for a profitable future. Use promo code CCO100 to save $100 on registration.
Interested in bringing your team for a week of learning and inspiration? Discounts are available for groups of 4 or more. Email us for more information.
