Even the most highly-skilled sales people and business leaders meet objections.
Written by Nancy A. Shenker, CEO, Innovator & Brand Storyteller, theONswitch
Even the most highly-skilled sales people and business leaders meet objections. Sustainable building has been proven to result in cost-reduction over time, operating efficiencies, and significant improvements in employee and community wellness. Yet, many decision-makers are not yet convinced that taking steps towards environmentally-sound construction and remodeling makes sense.
The formula for gaining buy-in is a complex combination of human psychology, powerful and credible storytelling, and -- above all -- compelling financial data. Business leaders are facing many challenges this year. But you can still make a strong case for green building and cultivate a team that is tenacious and equipped with the data they need to transform companies and communities.
