How YOU Can Become a Better Sustainable Building Advocate

Only by combining the human and financial and factual aspects of sustainable building can you begin to make change. Knowing your audience and the sweet spots of each decision-maker is critical. Then you need to begin the process of education -- using compelling case studies and highly-relatable language. Enlist a team of internal and external experts who can help build your case. Above all, develop a solid system of measurement and tracking so you can use your success metrics to get buy-in for future projects.

Look to similar industries and projects to get ideas and find best practices.
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