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Contact: Mark Shanglong Wang Job title: Senior Director of R&D Company: Chenland Nutritionals, Inc. Contact: @chenland.com Visit us: www.chenland.com
1 How do you see the future women’s health market changing and how is your company innovating to fit in that vision?
The physiological changes of a woman’s life need a variety of nutritional strategies at key points in life; such as adolescence, adulthood, menopause, post-menopause, and the elderly stage. It is essential for middle-aged women to focus on their health as balancing a full time-job, taking care of a family, and dealing with hormonal changes can make it difficult to be stress-free.
At Chenland Nutritionals, we have seen taken these concerns and worked with the Traditional Chinese Medicine (TCM) practitioners to conduct clinical trials that innovate solutions for women’s health. EuBoneTM and EasyMind are our first answers to address women’s hormonal imbalance along with stress and anxiety, respectively.
2In what categories of women’s health products are your ingredients ideally suited for formulation? EuBoneTM has been clinically proven to increase the estrogen levels and promote bone health, while EasyMind for mood enhancement. Both can be formulated for women’s bone health, daily stress relief, and anxiety that can be put into tablet, capsule and RTM formulations.
3How do you define your company’s point of differentiation and advantages in the market? Our company is a leading innovative supplier of plant and marine based natural ingredients. We manufacture them in our own GMP plant with the strict quality control and traceability from starting materials to the final ingredients. Each batch is fully tested to assess the potency of active compounds and fingerprints using HPTLC and HPLC. We also make sure to run impurity tests including microbiological, heavy metals and pesticides
4How are you supporting your customers to best connect with target female consumers, whether through scientific research, claims support, regulatory insights or other collaborative approaches?
We conduct clinical trials to support the health benefit claims, obtain FDA NDI notifications, carry out toxicity studies to guarantee the safety of our products, work with renowned researchers to elucidate the mechanism of action, and publish research papers in peer reviewed journals to promote our brand in scientific and business communities. We are committed to supplying the most efficacious and best quality materials to our customers.