Vitafoods Europe 2021

Vitafoods Europe 2021 came back in a hybrid format combining an in-person programme at Palexpo in Geneva (5-7 October) with an online event (4-8 October). Allowing attendees to join from all over the world, Vitafoods Europe 2021 was designed to reconnect a community in its mission to promote global nutritional health.

Key Event highlights

Vitafoods Europe 2021 was a resounding success! Exhibitors benefited from very high-quality meetings, connecting both in person and online, and visitors enjoyed exploring new avenues, insights, and innovations.

Thank you to all the attendees that came together - in-person and online - to reunite the nutraceuticals industry!

It’s great to be back at face-to-face events, reuniting and connecting after so long and we’ve been overwhelmed with the community’s response to Vitafoods Europe 2021, especially in the context of the pandemic and ongoing travel. Seeing the industry come back together was incredible.”

Chris Lee | Managing Director, Vitafoods, Informa Markets

Main objectives for visiting

To see the latest research and developments
63.7%

To keep up-to-date with global industry trends
54.7%

To meet with existing suppliers
53.6%

To buy / source new products / services
49.2%

Networking
41.1%

Attendance overview

Total attendance:

22,703

(in-person and online)

80% of the in-person
attendees also attended online

90% of visitors held
mid to senior job titles

95% of the visitors have
decision making power

New audience: 49%

126 visiting countries

Exhibiting companies: 658 | Country Pavilions: 9 | Speakers: 61 | Press: 30

Meetings & Content engagement

Total number of pre-arranged qualified meetings:
3,504

Business cards dropped:
852

Number of webinars:
88

Webinar views:
9,579

Total hours content watched:
1,026 hrs

Total number of sponsor leads generated:
4,253

Visitor profile

Primary business activity
Manufacturer	18.0%
Distributor	18.0%
Service Provider	16.1%
Contract Manufacturer (Bespoke Product Development)	12.8%
Private Label Provider	7.1%
Retailer	6.7%
Wholesaler	5.6%
Academic	3.9%
Equipment Provider	3.7%
Press /Media	2.1%
Other	6.0%

Business sector
Dietary / Health supplements	20.1%
Pharmaceuticals	10.7%
Functional food	9.8%
Health food	9.8%
Natural & herbal medicine	9.7%
Food	8.9%
Nutricosmetics	7.8%
Personal care	6.7%
Functional beverages	6.1%
Beverages	4.6%
Animal Health	4.0%
Other	1.8%

Decision making power
Influence purchase	44.7%
Authorise purchase	40.9%
Specify suppliers	9.3%
I have no purchasing responsibility	5.1%

Main area of responsibility
Business Development	18.0%
Brand Manager	18.0%
Product development / innovation	16.1%
Sales	12.8%
Purchasing / procurement / buying	7.1%
Marketing	6.7%
Research / scientific / analytic	5.6%
Corporate management	3.9%
Consulting / advisory	3.7%
Operations	2.1%
Legal / regulatory / compliance	1.7%
Finance	0.8%
Education	0.6%
Testing / quality assurance	0.6%
Government	2.3%

Top 10 visiting countries

France

Switzerland

Italy

Germany

Spain

United Kingdom

Netherlands

Belgium

United States

Poland

Visitor geographical location

Click on the map to see the percentage breakdown of visitor regions

Company size by number of employees

Visitor interests

Visitor area of interest _{(based on multiple responses)}
Sports nutrition	30.0%
Immune system	29.9%
Digestive & gut health	28.1%
Healthy ageing	27.4%
Cognitive health	24.8%
Bone & joint health	22.3%
Women's health	20.4%
Heart health	20.1%
Children's health	19.8%
Weight management & satiety	17.1%
Personalised nutrition	16.9%
Eye health	16.8%
Nutricosmetics	16.7%
Men's health	16.5%
Sexual health	12.8%

Top 15 ingredients by visitor interest _{(based on multiple responses)}
Probiotics	25.2%
Prebiotics	22.1%
Vitamin D	19.8%
Vitamin C	19.4%
Curcumin	19.2%
Vitamin B	19.1%
Vitamin K	18.8%
Vitamin E	18.8%
Ashwagandha	18.6%
Proteins	18.6%
Vitamin A	18.3%
Collagen	18.2%
Ginseng	17.9%
Omega-3s	17.3%
Hemp	16.6%

We are really excited to be back since 2019, connecting with customers, especially tasting our samples and products with customers in person. It has been great to reconnect with everyone and we have had a great show.”

Joe Katterfield | Sales Development Manager, Arla Food Ingredients

Top 15 branded finished products by visitor interest _{(based on multiple responses)}
Supplement tablets & capsules	56.5%
Herbal products & remedies	52.3%
Supplement gummies	47.0%
Functional bars	34.6%
Vitamins & supplements	31.2%
Functional confectionery	30.8%
Pharma & OTC products	28.7%
Chewable vitamins & supplements	26.9%
Liquid supplements / Drops	25.6%
Omega supplements	23.9%
Effervescent tablets	23.1%
Functional powders	20.6%
Reduced calorie products	18.9%
Liquid supplements	18.8%
Protein bars	18.3%

What a comeback to Vitafoods Europe this was! Many new connections, and a wonderful reunion with all our industry colleagues! We are very thankful that the Vitafoods team delivered such a well-organised event.”

Anton Oražem | Chief Executive Officer, PharmaLinea

Top 15 services and equipment by visitor interest _{^{(based on multiple responses)}}
Product development	92.1%
Packaging	71.5%
Blending & mixing	46.6%
Labelling	44.7%
Encapsulating	43.3%
Bottling	35.4%
Extracting	34.8%
Filling	33.7%
Spray drying	31.4%
Granulating / milling	30.2%
Freeze drying	27.1%
Coating	27.0%
Clinical trials	24.5%
Quality assurance	21.6%
Auditing & certification	17.6%

Vitafoods Europe 2021 provided the ideal platform to showcase our new products. We received a great number of new leads, leaving the event with an immense amount of energy. We cannot wait for next year's event.

Gianni Proost | CEO, Inlabs

Top 10 contract manufacturing by visitor interest _{^{(based on multiple responses)}}
Supplement tablets & capsules	70.6%
Herbal products & remedies	65.4%
Supplement gummies	58.8%
Functional bars	43.2%
Vitamins & supplements	39.0%
Functional confectionery	38.5%
Liquid supplements / Drops	32.0%
Reduced calorie products	23.7%
Beauty foods	22.6%
Sports products	22.5%

Vitafoods Europe is a great venue to meet all of our customers. We have met new companies interested in our industry and we made great deals that we expect to convert into good business.

Pelayo de las Cuevas | Sales Director EMEA, Solutex

Distributor profile

Distributors distribute to the following regions _{(based on multiple responses)}
Europe EU	59.40%
Europe non EU	29.80%
South East Asia	19.70%
North America	14.50%
Africa	13.50%
South Asia	13.50%
China	12.90%
South / Central America	12.50%
North East Asia	11.00%
Australasia & Pacific	9.10%

Distributors distribute ingredients & materials to _{(based on multiple responses)}
Dietary / health supplements manufacturers	94.50%
Contract manufacturers	72.70%
Pharmaceutical product manufacturers	70.50%
Food / beverage manufacturers	70.40%
Nutricosmetics manufacturers	51.40%

Distributors distribute finished products to _{(based on multiple responses)}
Pharmacies / chemists	75.20%
Health food shops	52.00%
Online retailers	51.70%
Doctors / medical / health practitioners	41.70%
Supermarkets / grocers	31.00%
Fitness / sports retailers	20.80%
Health clubs / spas / gyms	19.80%

Brand owners

Some of the biggest Brand owners who attended Vitafoods Europe 2021 included:

Arla Foods Ingredients
Bacardi Tradall SA
Barry Callebaut
Bunge Loders Croklaan
Campbell Soup Company
Cargill
Coca Cola Services
Danone
Ferrero
Fonterra
Mondelez International
Pernod Ricard
Schreiber Foods
Suntory
Unilever

71%

of visitors who attended
Vitafoods Europe 2021
own consumer facing products.

Brand owners company size
1-24	39.3%
25 - 49	13.4%
50 - 99	10.4%
100 - 249	11.3%
5000+	7.1%
1000 - 4999	6.9%
250 - 499	6.8%
500 - 999	4.7%

Top job function
Brand Management	21.9%
Product development / innovation	20.3%
Commercial (business development):	16.4%
Marketing	7.1%
Research and development	5.6%

Top 2 objectives for attending
To see the latest research and developments	68.0%
To buy / source new products / services	58.2%

Exhibitor video testimonials

Online calls and meetings with customers are never the same so Vitafoods Europe has been a great opportunity for us.”

Jaume Reguant | International Healthcare director, Bioberica

Vitafoods Europe is a great venue to meet all of our customers, especially after COVID. We have met new companies interested in our industry and we made great deals.”