Vitafoods Europe 2023 results
Vitafoods Europe returned to Geneva, connecting nutraceutical suppliers with international buyers for yet another successful event edition.
Vitafoods Europe 2023 was the biggest edition in its 26-year history. Covering an impressive 25,000 square meters of exhibition space, the event welcomed 18,854 nutraceutical professionals from 162 countries to Geneva’s Palexpo (9-11 May), to experience a host of inspiring connections.
It’s clear to me how beloved this event is. It’s been fantastic to see Palexpo come to life with a vibrant atmosphere as the nutraceutical community, both new and well-established, comes together to learn, network, and do business – there’s no place quite like it. ”
Total attendance (in person & online) 24% increase Y-O-Y
Exhibitors
Visiting countries
Pavilions
Media partners
Speakers
Marked as favourites
Unique content views
Pre-booked meetings
Messages sent
Theatre attendance
Leads scanned
Top 10 countries
Switzerland 12.32%
France 11.46%
Germany 9.17%
Italy 8.57%
United Kingdom 6.70%
Spain 5.12%
Netherlands 4.17%
Poland 2.82%
Belgium 2.49%
United States 2.45%
Our day has been fully booked with very good quality meetings, and we’ve generated a lot of leads so far with potential projects that will pay off for the investment.
This is our first Vitafoods Europe and we’ve been pleasantly surprised. It’s been a great event, the demographics of the attendees have been super and definitely an event we look forward to in the future.
We are very happy with the results, we’ve had people at our stand from the start to the end of the day and are expecting even more people today.
Top business activity
Manufacturer 32.83%
Distributor 26.09%
Service provider 7.05%
Retailer 6.25%
Contract manufacturer 6.17%
Private label provider 4.58%
Wholesaler 4.31%
Academic 1.61%
Equipment provider 0.84%
Other 10.26%
Top job functions
Brand manager 19.71%
Business development 17.85%
Sales 14.03%
Product development 13.70%
Purchasing/procurement/buying 8.57%
Marketing 5.81%
Research/scientific/analytic 4.31%
To meet with existing suppliers62.64%
To see the latest research and developments55.47%
To keep up-to-date with the global industry trends53.24%
To buy/source new products/services52.72%
Networking36.33%
Use matchmaking feature to make new connections26.41%
(Based on multiple responses)
Heart health 30.24%
Weight management & satiety 30.04%
Children's health 30.00%
Men's health 29.04%
Personalised nutrition 26.46%
Eye health 25.76%
Sexual health 18.19%
Other 10.94%
Immune system 53.72%
Digestive & gut health 50.47%
Healthy ageing 43.84%
Women's health 42.44%
Bone & joint health 41.72%
Cognitive health 39.38%
Sports nutrition 38.69%
Nutricosmetics 31.49%
75.88% of visitors are interested in ingredients & raw materials
53.81% of visitors are interested in branded finished products
47.35% of visitors are interested in contract manufacturing
19.33% of visitors are interested in services
14.54% of visitors are interested in equipment & machinery
Distribution to the following regions:
Europe EU 69.66%
Europe non EU 29.67%
South East Asia 14.42%
North America 11.48%
North East Asia 11.12%
South/Central America 10.60%
Africa 10.05%
China 9.85%
South Asia 9.29%
Australasia & Pacific 6.39%
Distribution of the following:
Branded finished products 45.59%
Ingredients & raw materials 42.85%
Both 11.56%
Distribution of ingredients to:
Dietary/health supplements manufacturers 75.71%
Food/beverage manufacturers 67.91%
Contract manufacturers 61.56%
Pharmaceutical product manufacturers 52.81%
Nutricosmetics manufacturers 44.86%
Other 3.28%
Distribution of finished products to:
Pharmacies 73.74%
Online retailers 45.82%
Health food shops 42.16%
Doctors/medical/ health practitioners 36.07%
Supermarkets/grocers 23.64%
Fitness/sports retailers 14.65%
Health clubs/spas/gyms 13.89%
Other 8.22%
Visiting brand owners included:
Nestlé
BASF
P&G
Bayer
GSK
Coca-Cola
Holland & Barrett
Kerry Group
Red Bull
Ferrero
Wholefoods
Arla
Mars
