Reporting for pre, during & post event

Reporting for pre, during & post eventThis update report will be shared weekly with the team for our upcoming event Vitafoods Insights Virtual Expo Asia. I'll share updates from each team...Contents

Thank you for reading VFI VE ASIA report

	Fri 25 Feb	Fri 4 Mar	Fri 11 Mar	Fri 18 Mar	Day 1	Day 2	Day 3	Day 4
Exhibitors	9	10
Sponsors	5	5
Registrations	32	245
Generated leads from exprom ads (google ads, linked in)	30	58
Total event revenue	-	€96,060
Declined Meetings	-	-
Pending Meetings	-	-
Booked Meetings	-	-
Attended Meetings	-	-

Update Friday 4 March

Marketing:

Visprom paid campaigns started this week across Google, Facebook and LinkedIn, so far we are at 30 reg. Next week we’ll be adding additional data lists and lookalike audiences to the campaign.

Exprom campaigns on Google and LinkedIn have generated 58 leads. We are now 45% over our target of 40 and -69% cheaper than the target CPL. This week we have tightened targeting across both Google and LinkedIn.

Agenda is now on the website pulling from Ninja, Sector Global iframe coming next week. Ramping up Speaker / Session promo across organic social next week.

Exhibitor List iframe from SG coming next week.

Event Platform:

This is being put live on Monday. (see last page if you want to know more about event platform functionality)

Sales:

Current pipeline: $109,250 (11 Basic exhibitors + 1 title sponsorship feature) – no other sponsorship features in the pipeline

1 sale since our last meeting - $6,750 Basic Exhibitor

Sponsorship:

4/5 webinars done and ready to upload. Presentation resources expected for next week.

Update Friday 28 Feb

Marketing

Reg went live on Wednesday and we currently have 32 registrants which I'm confident will increase a lot over the coming weeks.
Visprom ads will be going live today
Exprom ads have generated 30 exhibitor leads so far, the target is 40

Sales & Sponsorship

We currently have:
9 exhibitors
5 sponsors
so a total of 14 exhibitors. The team are working hard to secure more exhibitors and I know they have a few in the pipeline; they have found some of the leads from exprom ads have been relevant and engaging.
4 out of 5 of the sponsored recordings will be taking place this week.

Content

We'll have over 25+ sessions taking place with 5 of those being pre-recorded and the rest being held live which means they will be taking place through the night UK time.
The themes/stages for this years event are:
- Beauty from within
- Cognitive health
- Digestive health
- Functional F&B
- Immune health
- Main stage
The agenda and exhibitor list will be available on the website this week.
We have many great speakers which may help you with promoting the event, here are a few:
- Chin-Kun Wang - Chun Shan Medical University
- Fellicia Kristianti - Innova Market Insights
- Ramesh Kumar - Asmara Singapore
- Sagar Sheel - Giver Nutrition
- Yin Dai - Keller and Heckman LLP

Event Platform

Event platform soft launch will be the end of this week!
We have removed the option of being able to take meetings for 2 hours in the morning and 2 hours in the afternoon when live sessions are taking place. Therefore, the event schedule will look like this in Singapore timezone:

07:00 – 10:30 – Meetings
10:30 – 12:30 – Sessions
12:30 – 14:30 – Meetings
14:30 – 16:30 – Sessions
16:30 – 19:00 – Meetings
Meeting functionality will be:
- Exhibitors can see and meet with exhibitors and visitors
- Visitors can only see and meet with exhibitors
We will have matchmaking at this event
We are looking to update the email comms sent to exhibitors to create a more seamless user journey
The agenda will be pulled through from our new speaker portal (Lineup Ninja) via API.
The platform will be live for up to 2 weeks after the event, once closed we will keep both the exhibitor list and the agenda on the website all year round to help with attendance next year.

Exhibitor Webinar:

Date: 2 March 2022
Time: 07:30 UK time
Duration: 30 mins
Audience: Exhibitors

The webinar will include the following:
- What to expect from this year event
- Recap on last year’s event’s success
- Who is exhibiting and visiting this year
- Platform demo and profile set up
- Remaining Opportunities and how to still take part.
- Questions