Congrats, you’ve won a PSN Top Guns Award! Now What?

One of the greatest honors within the Separately Managed Account (SMA) space is being recognized for PSN Top Guns award. This doesn’t happen by luck or coincidence, but hard work and commitment to excellence by providing exceptional performance to investors.

There are many opportunities to capitalize on this recognition and leverage the industry recognized award to help bring additional awareness to your firm and strategies and ultimately continue to grow your AUM.

So, what is a PSN Top Guns Award?

The prestigious PSN Top Guns award has been a hallmark of excellence in the managed account industry for over 20 years. PSN Top Guns rankings highlight the crème de la crème of Separate Account, Managed Account and Managed ETF strategies in PSN's database.

Every quarter, we list and publish top-performing SMA managers encompassing 50 different universes, making it a go-to resource for asset and wealth managers. Originally comprised of six different categories, the award has expanded to include Bull & Bear Masters as well as a Manager of the Decade, awarded to managers who have outperformed their relative benchmark for the last 10 years – an impressive feat. Take a look through recent winners and get familiar with the categories on our PSN Top Guns page.

How are PSN Top Guns Winners selected?

The PSN Top Guns awards incorporate some of the most stringent quantitative screens, considering a manager’s correlation to its style benchmark, performance relative to the benchmark and risk relative to its peer group.

Awards are handed out across six different categories, of which each category has a different set of criteria. The categories include 1-, 2-, 3-, 4-, 5-, and 6-stars as well as the above-mentioned Manager of the Decade and Bull & Bear Markets. Figure 1 displays the different criteria for each PSN Top Guns category, and you can learn more about the criteria for all the PSN Top Guns categories here.

What’s Next? Showcase it!

Being recognized as a PSN Top Guns award winner is a big accomplishment and one to be celebrated! PSN wants to help you show off your success; in doing so, we offer free and premium options to promote your award-winning strategies. To help you make the most of it, we’ve compiled a list of Top Tips to showcase your achievement:

It all starts with getting the word out

PSN Top Guns Awards are frequently profiled in press releases, industry journals, across social media and in our PSN Outlook eBooks. PSN will also include a pre-written press release in the award announcement and award winners are encouraged to create and share your own!

Now shout about it on your social media and owned channels

The next step in promoting your award-winning strategies is to post and share the PSN Top Guns award winner badge that we send you. PSN Top Guns badges can be used across all social media platforms, included on your company website and used in email signatures. You might also want to consider hyperlinking your badge to your official PSN Top Guns landing page to showcase all the awards your firm has won across different categories.

Highlight your competitive difference

PSN Top Guns reports are a great way to show off your firm’s outstanding performance compared to other managers in your peer group. PSN offers reports that compare performance to peers and show performance relative to other PSN Top Guns managers in the same category.

Reports can be purchased individually or as part of a package, get in touch with us to find out more on leveraging our reporting.

Take it up a notch with a PSN Manager Advantage Program

Choose from two PSN Manager Advantage programs covering a swathe of options to highlight your success: PSN Manager Advantage – Promotional or Intelligence.

Our Promotional package combines our most popular PSN Top Guns promotional tools, offering digital coverage and access to all top gun badges throughout the year. Plus, customization of your PSN Top Guns profile page. Most importantly, we show all historical top gun awards throughout the year to make sure your profile showcases your achievements all year long.

Our Intelligence package builds on the Promotional Package included above and adds actionable market insights from the

PSN database. Including a custom link for each strategy on your profile page, PSN Top Guns Reports for up to five winning strategies each quarter and PSN Investor insights reports, bringing enhanced exposure and knowledge to your win. Learn more about PSN Top Guns Manager Advantage options.

Interested in being recognized on the PSN Top Guns list?

It all starts with data submission. All sounding so far so good? Remember, only companies contributing to the PSN database are eligible to be recognized as a PSN Top Guns winner! (If you’re not already a contributor, the data submission process is free and can be started here.)

The opportunity to be named a PSN Top Guns winner is not the only benefit to submitting your strategy data, did you know there are more than 2,800 firms who submit data for over 21,000 strategies in the PSN database? With nearly 40-years of data including net

and gross-of-fee returns, it is the longest continuously running SMA database in the industry.

Being a part of the PSN database also helps get eyes from potential clients on your strategies. Tens of thousands of investment professionals across the biggest investment institutions and wealth management firms use PSN to search for top performing managers and strategies.

Bringing awareness to your investment strategies is one of the most important aspects to building AUM. By contributing to the PSN database you can get your strategies in front of thousands of potential clients and have the potential to win a PSN Top Guns award. It’s a win-win.

The PSN database and PSN Top Guns awards are brought to you by the team behind Zephyr, the award-winning wealth and asset management platform providing the tools needed to standout in a highlight competitive industry.