INTRODUCTION
The content arms race is forcing industry executives to look beyond exclusive content to differentiate digital TV strategies. To compete effectively in such a crowded market space, offering a consistent and engaging user experience, - while at the same time matching video quality with that of broadcast, has become a necessity for OTTs.
Consumers are more empowered than ever to sign on and to cancel services with churn as high as 20%; even for Netflix according to Ampere Analysis .
The fact is that the vast majority of households have a limited budget and as such every single service is fighting for its share.
And that means that today’s pay TV and SVOD providers must work harder than ever to offer an exemplary level of service quality coupled with relevant content to encourage customer loyalty. With that in mind, this report examines the undeniable importance of creating an unforgettable User Experience that marries personalisation with attention to video quality and the overall quality of service.
