Rhetorical engineering for SWOT-based portfolio construction:
identity, emotion, intention
We adapt classical rhetoric based on identity (ethos), emotion (pathos), and intention (logos) to communicate client identity and intentions.
Presented by
Hamza Bahaji, Head of Financial Engineering and Investment Solutions, Amundi ETF, Indexing & Smart Beta, Amundi
When and where?
Tue 19 Nov, 16:50, Cutty Sark 1 & 2