Continuing Evolution of Hybrid Events
"I believe we will continue to see the evolution of hybrid events. The tricky thing is that the term “hybrid” is somewhat ambiguous—if you were to ask 100 planners what hybrid means you will get 50 different answers and they are all correct. One might define a hybrid event as bringing in outside speakers through a stream in front of an in-person audience. Another might define it as streaming out a presenter at an in-person event to an external audience.
How ever you define it, having a plan to go hybrid is a safety net for planners in case of a resurgence of COVID, or any other occurrence that might hinder attendance at an in-person meeting.
In the end, my greatest hope in 2022 for the AV industry is that the amazing people with worlds of knowledge are able to adapt to this new environment. I hope this pushes our leaders to think more creatively and be more proactive in producing new ways of doing things."
Scott Frankel, President, Animatic Media, LLC
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