Measuring your success

Metrics and benchmarks

Measuring your successA “successful” webinar will mean different things to different organisations, which is why it’s important to have your objectives in mind as you’re planning your content and running your webinar.Whether you prioritise lead generation or education and engagement, access to reporting is essential to gauge your success.A guide to webinar reporting metrics

Registrants – the overall number of individuals who sign up

Live attendees – those who attend the live broadcast

On-demand viewers – those who watch the on-demand recording; they may register before or after the live event

Conversion rate – the rate at which registrants attend your webinar

Engagement – may include number of questions asked, resources downloaded, chat messages

Drop off – how long your attendees stay tuned in vs. when they leave the webinar

Feedback – what do attendees say in your post-webinar

surveys or follow up?

Industry benchmarks

By working with Omnia Health to plan, run and promote webinars, clients have been able to leverage Omnia Health’s highly engaged global database of healthcare professionals to achieve attendee conversion rates that are considerably higher than the industry average.Learn more about running a webinar with Omnia Health – click below to look through our media kit and see how we can work together to deliver the best results to your business. Learn more Previous clients include: