Best practice for healthcare businesses
The right content will keep your audience engaged from start to finish, and can lead to lively and interactive Q&A sessions.
Educate and engage: finding your niche
First off, timing is important. Talk for too long, and you risk losing your audience’s attention, or not having time for the all important Q&A session.
Research from Go To Webinar indicates that 67% of registrations are for 60 minute webinars - so don't be too broad with your topic and remember that you're competing with more distractions online.
For example:
Version 1: How to lead your business through the coronavirus pandemic
Version 2: How to lead your healthcare business through the coronavrius pandemic
This webinar will shed light on the ongoing business and legal impact of the coronavirus on organisations including hospital providers and manufacturers.
When you attend this webinar, you’ll learn about:
1. The impact of the coronavirus crisis in the UAE, from disputes to revenues, on healthcare businesses such as providers 2. The impact of recent legal developments, from labour law to export restrictions
Remember that while webinars are excellent tools for lead generation, it's not just about the number of leads, but the quality. The more targeted you are, the more value you offer your attendees through your content and expertise - and the more inclined they'll be to engage with you when you follow up.
Consider your format
Webcam or no webcam? Single speaker or panel discussion? Live or pre-recorded? Webinar technology has come a long way and offers a wide range of available formats.
The best format for you will depend on your content and objectives.
Audience engagement
If you’re looking to generate more audience engagement, look for a webinar platform that offers functionality like polling in addition to the usual audience Q&A.
A live webinar will work best here. As well as answering audience’s questions directly, speakers will also have the opportunity to discuss the live results of polls, bringing an added layer of interactivity and insight to the conversation.
Panel discussion
Again, live webinars will be most effective when it comes to helping you showcase the expertise of multiple speakers at once. Ensure each speaker has a strong connection to enable webcams as well as live audio – this will help your audience keep track of who is speaking, as well as give the webinar a more personal and interactive feeling.
Don’t forget the key role of a moderator in these discussions, who can keep speakers on track, help with timing, and prioritise and pose questions to the speakers as they come in throughout the webinar.
Remember: always keep your message, content and audience in mind when designing your slides and selecting the right format.
Targeting different time zones
Think about where the bulk of your audience is in the world. If you’re targeting several different regions in different time zones, ensure you take advantage of the ‘on-demand’ option webinars offer – and that you highlight this option in your marketing as well.
If a good portion of your audience is likely to attend on-demand, it's also wise to keep this in mind when preparing your content. Avoid too many polls or long Q&A sessions, as your on-demand viewers won’t be able to interact in the same way.
Slides
Whether you’re hosting a panel discussion and using one or two slides to help guide the discussion, or if your speaker is referring to these, it’s important to consider the content of your slides.
