Digital healthcare in the "new normal"...
Adapting to the ‘new normal’ is a phrase we hear a lot these days.
But there’s no denying that the way business is conducted is changing – both in response to the current COVID-19 pandemic, and in response to evolving technology and the changing behaviour of consumers and businesses.
It’s a trend the healthcare industry has already been embracing with the rise of telemedicine, where virtual appointments allow for a higher volume of visitors and more flexibility for medical staff and patients.
Digital marketing and educational solutions like webinars do the same – opening up healthcare businesses to a global audience who can access content from anywhere, at any time.
Digital marketing solutions operate according to the same principles as telemedicine – they remove geographical boundaries, so your business reaches an audience who can access your content from anywhere, at any time.
Even virtually, we can see that there is a large appetite for thought leadership and educational content. People may be out of the office, but they're still looking to learn.
In a recent survey of Omnia Health subscribers, several top priorities emerged:
The healthcare community is actively seeking out education content in the form of webinars and online conferences.
The audience is there - and hosting a webinar is a way for your business to demonstrate authority around your medical specialism, while generating highly engaged leads who will already know your brand.
Now we know why webinars are an increasingly popular outreach tactic for the healthcare industry. But just what is it that makes a webinar successful?
