Content Providers & International Investors to Tap Into Promising Sport Streaming Market
Sport
Alongside MENA’s investment in sports rights, the region is a hub for major events, which require a commitment to enhanced quality of service and quality of experience.
This is a key opportunity for both MENA content platforms and international investors. The 2019 African Cup of Nations, for example, was hosted by Egypt in June/July and called on technical support from Globecast.
Globecast says it provided services including “contribution, distribution, VOD content preparation and storage”. For the first time, the opening match was broadcast in 4K using HEVC encoding.
At each stadium, Globecast supplied two flyaway SNGs. Globecast CEO Philippe Bernard said: “This year sees particular innovation with the use of both 4K and VOD content supply, with our innovative Content Marketplace providing affiliates with new ways to extend viewer engagement.”
Coming up in 2022 is the FIFA World Cup in Gulf state Qatar. If previous events are anything to go by, this will be another prime opportunity for investment.
