Korea
Home to trends that have swept the world, such as K-pop and K-beauty, Korea’s dynamism today is unique, with many companies able to grow rapidly in their domestic market even before targeting international expansion.
“Korean consumers are very tech-savvy, fast adopters and open to innovation, all of which sits on top of the latest IT infrastructure,” says a director at a corporate investor. “This means that B2C companies in Korea can scale successfully even in a market with just around 50 million people.”
This growth is supported by government policies and investments that fund innovation. “The Korean government recognises that startups are a vital engine for the economy and so the government fund has invested around $1.5bn this year alone as an LP in VC funds in Korea and globally,” says Yeojung Moon, Senior Managing Director, IMM Investment. “It can be a smart investment strategy to follow the Korean government’s money and policies. There are also open innovation efforts, where companies such as Samsung, LG and HMG are actively investing in Korean startups and providing strategic support for founders to go global. So it can also be smart to follow these corporate investors.”
Yet investing is only part of the story – and here Korea has a secret sauce, says Moon.
“Korea has a specialised public markets track for startups in areas such as healthcare and deep tech – this is for companies that are not yet profitable, but growing fast – and there are high trading volumes in this market,” she says. “It also has a lot of secondary funds for start-ups. As a result, unlike the US, where the venture capital fund cycle is around 10 to 12 years, in Korea, it is shorter at about seven to 10 years. That means venture funds in Korea have a good ecosystem for liquidity.”
Yet all this does come at a price. “Valuations are clearly higher in Korea than many other markets,” says the corporate investor director. “Sometimes that may be justified, sometimes not, but it is linked to the fact that there is a clear path to exit for Korean companies – most of the time it’s IPO. As an investor, we have to assess the returns and whether there is comfort that an exit and return will be there.”