Life Science Audience Summary

Typical budget authority and content sourcing behaviors to evaluate purchases

Purchase Authority

82% influence purchase decisions

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77%

have managerial responsibility

38%

make final purchase decisions

Purchase Authority

CEOs are #1

role most likely to be involved in determining business needs for purchases

Following the CEO...

Operations Team, CFO, and Line of Business Management are the next likely to be involved

Content Sources to Stay Up-to-Date

Events are #1

most relied upon content type to stay up-to-date and informed on their industry

75%

report that content is seen as more credible when it is created by, or co-branded with an independent third party, rather than produced solely by a vendor.

LinkedIn is #1

most relied-upon social media platform to stay up-to-date and informed on their industry

Content Sources to Research Purchases

81%

find it challenging to find enough high-quality content to stay informed in their industry

76%

find it challenging to find enough high-quality content to help them evaluate vendors with confidence!

88%

find it challenging to find enough high-quality content to help them evaluate purchases with confidence!

50%

say that one of their top obstacles in finding high quality information for purchase evaluation is a lack of truly independent, unbiased information

Content Sources to Research Purchases

95%

expect to receive additional related content from the source after downloading initial content

4 Content Downloads

on average to evaluate a purchase or vendor