Harnessing Changed Customer Behaviors Post-COVID
While 2021 didn’t bounce back to “normal” in quite the way most expected or hoped, the initial freeze the industry felt during the early stages of the pandemic did thaw out as companies recognized the critical role insights and analytics plays in understanding and adjusting to consumer behavior changes.
The need for insights, whether from traditional research methods or big data sources, is driving a spike in hiring across the industry. According to a Burtch Works survey, 64% of the marketing research and consumer insights teams surveyed were planning to hire in Q4, 2021 with none expecting to cut back.
This trend of hiring growth is expected to continue too. The U.S. Bureau of Labor Statistics expects employment of market research analysts to grow 22% over the next ten years. The growth rate for data scientists is 31%, both much faster than average compared to other roles.
Companies are finally seeing budgets open up to meet hiring needs but, the labor market is making it challenging for hiring managers to fill open positions. With the “Great Resignation” in effect and talented insights and data professionals in high demand, it’s a job seeker’s market.
To learn more about what it’s like on both sides of the hiring fence, we connected with a few industry professionals. While some chose to remain anonymous, all shared their take on what the job market is really like for data, insights and analytics professionals right now.
