Direct Marketing

Direct Marketing: Audience Extension Programs

EXTEND YOUR REACH AND STAY IN FRONT OF YOUR MOST VALUABLE PROSPECTS WITH AUDIENCE-BASED TARGETING.

Audience Extension campaigns target the decision-makers who match your target criteria. Leveraging thousands of trusted websites across the web, your ads is displayed multiple times, ONLY to those that fit your targeted profile - to ensures you don't waste valuable marketing dollars on websites your prospects might not be visiting.

Audience Extension

Ability to reach our B2B audience using industry-specific targeting criteria
Spend your ad budget targeting people you want to reach on the sites they actually visit
Increase the number of times a prospect sees your ads to increase brand awareness
Shorten the amount of time to build enough trust to make a buying decision
Targeting options include: demographic, firmographic, behavioral data, turnkey audience segments, extension from our websites, extension from our content assets

NOTE: All prices are net; rates subject to change.

Direct Marketing: Audience Extension Programs (Continued)

Audience Extension	CPM (net)
AE Website (Display)	$65
AE Native (In-Feed)	$65
AE Social (Facebook/Instagram)	$90
AE Social (Facebook Carousel)	$95
AE Social (Facebook/Instagram) Video	$95
AE Social (LinkedIn)	$80
AE Social (LinkedIn) Video	$85
AE In-Stream Video	$90
AE Account Based	$75

NOTE: All prices are net; rates subject to change.

Direct Marketing: Email Services

DELIVER YOUR MESSAGE DIRECTLY TO THEIR INBOXES.

Create your ideal target audience from B2B business professionals across high growth markets by applying rich data and behavioral insights to connect you with business decision makers and influencers.

Custom eBlast

End-to-end management of a targeted email campaign
You provide your approved/tested HTML, unsubscribe link and suppression list and we deploy the email on your behalf
Select your audience based on a wide variety of business-related datapoints and behavioral characteristics
Broaden your target audience by scaling across brands to leverage additional contacts from Informa’s vast portfolio of 30 million decision makers
Track the success of your campaign with detailed reporting

Custom eBlast	$500
Custom eBlast w/ Targeting Filters	Contact us for rates

NOTE: All prices are net; rates subject to change.