Lead Programs

Lead Programs: Webinars

ELEVATE YOUR EXPERTISE. MAXIMIZE YOUR ROI.

Position your company as an industry expert and connect with prospects who are actively looking for education on a key topic, or solution to their challenge. Our webinars are a cost effective way to create powerful, engaging content that generates a large number of leads and allows you to connect directly with prospects.

Content-Supported webinars

Leverage pre-determined topics available for sponsorship to drive high-quality and qualified leads
Opportunities with our media brands taking the lead on content
Additional options for leveraging industry research leader Technomic to support compiling a presentation

Contact us for rates

Lead Programs: Lead Nurture Programs

LEVERAGE YOUR THOUGHT LEADERSHIP. CONVERT TARGETS INTO QUALIFIED LEADS.

You have generated a bunch of leads. Now what? Our lead nurture programs enable you to work with us to further qualify and nurture leads, bringing them closer to the sale and flagging the best prospects for your sales team.

Content Lead Touch Series

Develop sales-qualified leads utilizing a 3-touch content approach
Identify engaged prospects/leads for sales outreach
E-mails are co-branded to maximize attention/conversion

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Contact Lead Nurture

Available as an add-on to any Informa lead programs such as webinars, virtual events, research and more
Outreach e-mails are co-branded to maximize conversion
Promote additional resources/assets to further engage registrants

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Lead Programs: White Papers

ESTABLISH EXPERTISE AROUND KEY INDUSTRY TOPICS.

White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging innovations or expand on research results. They help you establish subject-matter expertise and thought leadership and are effective at generating high-quality leads when paired with a lead generation program.

Program Includes:

End-to-end program management including topic discovery, content development, design and production of 5-page PDF file
An experienced editor or subject-matter expert will work with you to determine topic, ensure POV alignment, review information and/or content to be repurposed for custom content
Educational content can be co-branded with author’s byline, or ghostwritten on your behalf
You own final content and can repurpose on your website, sales collateral, etc.

Contact us for rates

Lead Programs: eBooks

ESTABLISH EXPERTISE AROUND KEY INDUSTRY TOPICS.

Create rich content designed to engage and educate readers. eBooks help solve problems, tackle industry topics or uncover opportunities for your prospects. eBooks are typically more visual in nature, have a more conversational tone and often tie related content pieces together into multiple chapters. When paired with a lead gen program, eBooks can be promoted all at once, or chapter-by-chapter.

Program Includes

End-to-end program management including topic discovery, content development, design and production of final 6-page, single-chapter eBook
An experienced editor or subject-matter expert will work with you to determine topic, ensure POV alignment, review information and/or content to be repurposed for custom content
Educational content can be co-branded with author’s byline, or ghostwritten on your behalf
You own final content and can repurpose on your website, sales collateral, etc.

Contact us for rates