In general, working with an experienced and knowledgeable manufacturer is advantageous for the brand¬—as they profit from a strong and long-standing relationship with a partner that handles scouting and evaluation successfully. This includes new ingredients, innovative and scientific skills, and the capacity to manage a project throughout the entire journey. Furthermore, many contract manufacturers specialise in specific formats and types of ingredients, so having those knowledge skills can be valuable. For instance, Felkner says: “If a manufacturer produces chemical APIs, then they are not necessarily prepared to press tablets filled with botanical extracts, because these ingredients behave differently. An experienced contract manufacturer would immediately understand the customer needs and would be able to adapt to its services accordingly and propose solutions if difficulties emerge.” To put it simply, the manufacturer has to be experienced enough to make galenical and technical decisions. Manufacturing companies need to support clients with decisions not directly related to ingredient behavior and the product's manufacturing. In addition, ingredient suppliers must be chosen, audited, and evaluated on an ongoing basis. Furthermore, supply must be assured, materials adapted to the product characteristics need to be chosen, and compliance of suppliers with regulatory standards should be checked. Regarding technical equipment, the manufacturer must be able to handle the steps from sourcing to the final packaged product without the need to transfer the product between sites (as this will lead to increased costs).
The technical equipment is an important aspect to match the needs of the brand. When producing more significant volumes, the manufacturer should provide some flexibility to adapt to changing conditions, and be well-prepared to tackle these large-size volumes. The processes must be compliant and meet the standard regulations. To prepare for a successful partnership, careful project management and high reliability are vital pre-requisites to keep up with timelines and meet launch schedules. There are numerous factors that can lead to a successful brand owner-manufacturing partnership. Considering your desired outcome and being selective on your partner is of utmost importance. It’s always beneficial to remember that different manufacturing companies prioritise different things.
For instance, one company may feel that a cost reduction has higher priority than knowledge. Thus, why it’s so important to do your own research when choosing a company to collaborate, look out for red flags, thoroughly test the company, and get a good feel on how you think the relationship will go. In other words, ask yourself, “Do I see myself having success and forming a long-term working relationship?” If you answered yes, then you’re on the right path to building a product-producing powerhouse.
