Fix these common mistakes to turn more of your content goals into marketing accomplishments.
Don’t throw more roadblocks in their path. Follow the advice shared by the expert speakers at Content Marketing World 2022 to fix some common mistakes that could be trip them up.
By Ann Gynn
“Teamwork makes the dream work.”
I recently learned that sentence is only the first part of the quote.
In the book where he coined the phrase, John C. Maxwell wrote: “Teamwork makes the dream work, but a vision becomes a nightmare when the leader has a big dream and a bad team.”
I would add a complementary thought: A great team never gets out of the nightmare when the leaders haven’t communicated a big dream.
So how do content marketers work together to achieve a vision and avoid the nightmare? The CMI editorial team polled some of the experts who presented at Content Marketing World 2022 for their advice. Here are some of the best ideas they shared.
Create a culture where thinking creatively is encouraged. Give people the freedom to have bad ideas and even fail from time to time. Because for each bad idea, there also will be a gem. And ultimately, content made by creators who feel free and love what they do will be more resonant. – Chris Blose, founder, Chris Blose Content
It’s a mistake not to deeply understand the individuals on [your] team.
As marketers, we spend a lot of time learning about our audience – building personas, finding out what motivates them, and understanding what makes them tick – all so we can create better content for them. Why wouldn't we do the same thing with our teams – deeply understand them so we can manage them more effectively and support them in doing their best work? – Monica Norton, head of content marketing, Yelp
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