People buy from people, not companies. Follow this plan to enable your content team to spark and sustain more relatable brand conversations.
Employee evangelism on social media can increase your marketing impact – and help your team further their own ambitions. Here’s how to build a program that entices them to get on board.
By Emily Brady
The benefits of establishing an employee advocacy program on LinkedIn are many – for your brand, as well as your content team members. Their LinkedIn advocacy can:
With all those positive outcomes, an employee advocacy program on LinkedIn makes sense for most brands targeting a business-focused audience. Now comes the harder part – organizing the program.
Employee advocacy on LinkedIn is a long play. Secure executive buy-in by encouraging them to do it first-hand. Ask or help them post consistently on LinkedIn for at least 60 days. If they can grow their following, connections, and engagement, they might see the value in implementing an employee advocacy program companywide.
You’re going to need someone to oversee this operation. You can hire a social media specialist or assign it to someone on the content marketing team well versed in LinkedIn.
The channel champion creates the strategy and owns the results of the program. Among their possible responsibilities:
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