A CMWorld 2022 presentation by Mark Harrison (exclusively for CCO subscribers).
Media and marketing are often blamed for the current crisis of truth and trust. But could they also be the keys to overcoming it? As Edelman’s 2022 Trust Barometer asserts, “Societal leadership is now a core function of business.”
According to entrepreneur and SponsorshipX co-founder Mark Harrison, that means brands have a responsibility to shed light on the injustices and inequality their audiences face. It also gives them the opportunity to speak to those with the power to make change happen.
In his presentation at Content Marketing World 2022, Mark talks about how his personal mission – to create a world of belonging – guides everything he puts out into the world.
He also implores marketers to follow suit by putting their own passionate purpose behind their work. "I can assure you that every organization that's failing lacks a clear and undeniable north star,” Mark said.
Watch the video to learn about Mark’s vision for network activation, his inspiring work with impactful brands, and his advice on how to turn content into community strength. CCO
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