Content Crosses Into Uncharted TerritoryBy Jodi HarrisBrands are only beginning to tap content's full potential. Here’s what needs to happen next.
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Here’s Why Your Content Team Might Be Quitting (Quietly or Otherwise)By Stephanie StahlNew research finds content marketers love their jobs – but will that be enough to retain their talents?
Worried About the Economy? Shift Your SEO Strategy to Keep GrowingBy Jim YuWhen a downturn looms, forward-thinking marketers take steps to adjust their search optimization focus. Here’s how.
Use Your Brand’s Voice To Make Marketing That MattersA CMWorld 2022 presentation by Mark Harrison (exclusively for CCO subscribers).
• General Manager: Stephanie Stahl• Editor-in-Chief: Jodi Harris• Creative Director: Joseph Kalinowski• PR and Video Consultant: Amanda Subler• Project Manager: Angela Vannucci
Questions or comments: cmi_info@informa.com
Imposter Syndrome: The Struggle Is Real – But You Can Beat It By Gina BalarinYou’re a skilled and experienced content leader. You just need to learn how to admit it to yourself.
How a LinkedIn Advocacy Program Amplifies Impact and AchievementBy Emily BradyFollow this plan to help your team create more relatable brand conversations.Don’t Lead Your Team Into a Nightmare of FrustrationBy Ann GynnFix these common mistakes to turn more of your content goals into marketing accomplishments.
Would You Kill Your Content to Save Yourself?By Andrew DavisFeeling burned out? Andrew Davis says it’s time to make a sacrifice.
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Content marketing can lead consumers to valuable information and desirable brand experiences. It can also lead to a satisfying, lucrative career for those who create it.
But it no longer leads to a competitive advantage for brands.
To perform to its full potential, content has to be uniquely compelling, emotionally resonant, and simply better than everything else out there.
But success isn’t just about the content you create – it’s about the strategy and structure you build around creating it. If yours lacks flexibility and focus, it's time to reevaluate and reset – or get left behind.
The same holds true for your career in this dynamic industry. Opportunities for advancement may abound, but according to CMI's new Content Marketing Career & Salary 2023 Outlook, as many as 69% of marketers say they can’t visualize a path forward or need to leave their companies to reach the next step.
Fortunately, you have the agency to push your brand’s content – and the role you play in shaping it – in a more positive direction. In this month’s cover story, industry leaders like Ann Handley, Robert Rose, and Bonin Bough share their advice on where to start.
We’ve also packed this issue with tips on overcoming imposter syndrome, shifting your SEO in an economic downturn, and minimizing burnout, so you can find a better balance between content stressand long-term success.
You put your heart and soul – not to mention long hours – into your work. Trust that you have the skills and talent to succeed, and don’t be afraid to advocate for changes that will lead you to the outcomes you deserve.
