**If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep, and what needs to go. **
Andrew Davis “toons-up” the way marketers tackle their toughest challenges. In Drewdles, he sketches out the issues and draws exciting conclusions. All you need to do is connect the dots for your brand.
By Andrew Davis
Burnout can occur when the projects we start and maintain far outweighs the things we stop doing.
"Stress is an epidemic," says Maureen Jann. "It's almost worse than Covid," she adds in her 2022 Content Marketing World session focused on managing marketer burnout.
Maureen knows our pain.
Earlier this year, her team at NeoLuxe Marketing asked 1000 marketers to gauge how run down they were feeling as a result of their work. After all, it is good to know we're not alone.
The results were shared in The Burnout Index (registration required), which found that nearly 68% of us are chronically stressed out, numb, moody, and filled with doubt.
CMI found similar results in its just-released Content Marketing Career and Salary Outlook report (registration required): Over 70% of marketers say they feel at least somewhat stressed at work.
Chances are, you're suffering from at least some of that stress.
But why? Why are marketing professionals, specifically, SO exhausted?
Well, according to Airtable’s 2022 Marketing Trends report (registration required), marketing teams' workload jumped by 52% last year. We're understaffed and overworked.
Also, only 1 in 5 marketing teams meet their deadlines, and 3 in 4 marketing leaders are frustrated by how long it takes to ship our work. We can't keep up.
If that's not enough, let's add the looming recession, the war in Ukraine, the kids, our flailing TikTok strategy, and global warming.
(I feel more stressed out just writing about burnout.)
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