Tap Into the Power of Short Video

Importance: How much the information matters to the person.
Salience: How attention is drawn to the information gap.
Surprise: Does a new piece of information contradict or violate expectations?

You have 90 seconds. Make them count.

The data doesn't lie. Many people would rather watch a video than read text.

Amy Balliett (Author, Founder, and CEO of Killer Visual Strategies) says that when your high-quality videos stay under 90-seconds, you can expect to see an increase in conversion rates and a better chance to rank higher in search results.

But 90-seconds of video is just 210 words of narration. Can anyone tell a brand story in such a short time? Amy answers these questions and more.

This Content Marketing World 2021 presentation is a CCO subscriber exclusive.

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