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It’s been a year. Last July, we changed up our annual research study to ask how content marketers had responded to the business changes brought on by the pandemic. At the time, more than eight in 10 of those surveyed said their organizations made quick changes in response. And 86% said they expected some of the changes to stay in effect for the foreseeable future. I’m not sure any of us thought the foreseeable future would last so long. It’s been a year. These 12 long months of the pandemic have felt – at the mildest – like some form of limbo (and not the fun dance yourself under a bar kind, either). At worst, they’ve felt much darker. Now, finally, there’s some metaphorical light on our faces. As the COVID-19 dust cloud slowly disappears, I’m feeling like starting again. Every day I ask myself:
What should we do more of? What should we stop doing? Where can we push our programs further?
What better place to look for inspiration than the CMI community? We’re sharing real stories of what real content marketers are doing, how they’ve gotten through this year, where they’re digging deep on existing programs, and where they suggest things can (and should) go next. I hope you find these people, stories, and examples as inspiring as I do. Let me know what you think.
IN THIS ISSUE >
Make a Big Splash in the Livestream Big brands, solopreneurs, politicians, musicians, authors, and seemingly everyone else goes live on social these days. What does it take to get noticed? We ask successful streamers for their advice.
Did 2020 Bring Meaningful Change? The pandemic changed everything. A collective outcry for an end to systemic racism reverberated. 2020 forced brands to change the way they operated. Many pledged to work with more minority-owned businesses. Did anything change?
Trade Secrets: How Successful Content Marketers Deliver Results You can’t copy another brand’s content measurement strategy, but you can take inspiration from its philosophies and practices. Get ideas on measuring what matters from this panel featuring Women In Content Marketing Award winners and judges.
Who Needs Earned Media, Anyway? Nutanix hits on an overlooked reason to build your own content brand: You can stop competing for the attention of uninterested journalists.
Why Can’t They Just Write Faster? If you’ve ever wondered why writing takes so darn long, this peek inside a writer’s brain will explain why faster isn’t always better.
Content Marketing Shouldn’t Be a Dead-End Career To move up, talented content practitioners must move on. That’s a problem. This career ladder will help you give team members a way up – before they look for a way out.
The Wrap Up Marketers tap into the power of song and sound with a #SeaShanty, a sonic identity pop song, and a playlist for dinner prep.
Editor-in-Chief: Kim Moutsos • Creative Director: Joseph Kalinowski • Public Relations & Video Consultant: Amanda Subler • Feedback: cmi_info@informa.com
