You need to prove that your software does what it says it does – delivers cost savings and revenue to companies like mine. You need to prove that you provide value. You need to prove Introhive is for real.
Then and only then will I trade my data for more information – and maybe even schedule a phone call.
Look, if you want to build trust with prospects like me fast, let me download your case studies for free. Take down your forms! (Unless, of course, your software doesn't work.)
Here's the deal: If you remove the forms from all your case studies, I'll happily read one. And, if that case study is good, I promise we'll set up a 30-minute call to explore some next steps.
What do you say? Do we have a deal?
Whether you wanted it or not,
Andrew Davis
Host and author, The Loyalty Loop
