Don't Spend Time Creating a Content Plan Instead of a plan, decide on a menu you periodically review and update. That way, everyone's clear about what your team will serve up – and what they won't.
How To Build a Content Ops Framework If you’re not already expected to construct, implement, and administer a framework for how content flows through your organization, you probably will be soon. Here’s how to start.
Inside a Monster Content Plan Monster launched an award-winning content site barely a month after the first pandemic lockdowns. Soon after, the team rebranded and refocused to meet changing needs. Here’s how they did it.
[New Video] How Mastercard Obsesses Over the Content Experience What if customer satisfaction scores show your content isn't as great as you thought? Watch this ContentTech Summit presentation to learn how Mastercard's content team bounced back.
7 Search Insights to Improve Your Content Marketing in 2022 Google wants to provide the best answer for each query. Apply these insights to make your answers the best option.
Give the Buyers What They Want: Self-Service Experiences No one wants to talk to your sales team (yet). But they do want the right content.
Now Read This These new (or newly updated) books on content, creativity, technology, and more come highly recommended by your peers.
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For nearly two years, content leaders have had to shift gears, switch focus, execute 360s, and navigate endless turbulence.
Looking ahead into a third pandemic-battered year, it feels like we need a whole new storm category to describe our work lives. I've been calling it the marketer’s maelstrom.
With so much disruption all around, creating any kind of plan feels futile. Why bother when a twist we didn't see coming could knock those plans off course?
Well, for one thing, your corporate overlords expect it. So, not planning isn't an option.
But let's be honest. Even before the pandemic, did your best-laid plans ever go off without a hitch?
Before March 2020, few of us had experienced the scale and pace of change we've been living with ever since.
Now we've learned a few things – like the fact that strategies and plans need to flex and balance and sometimes spin completely around.
In fact, Robert Rose argues in this issue that you may not need a content plan at all. But he doesn't mean you should give up the idea of a strategic plan.
He means you need to make planning a process. Instead of setting a plan and forgetting it, you'll feed this process throughout the year with input from other teams and insights from existing programs.
Spend some time considering the process Robert suggests and all the ideas, examples, reading lists, and other resources we've gathered.
I hope you'll find them helpful the next time your best-laid content plans get waylaid.
Let me know what you think of the issue and how you're planning for another unpredictable year. I'd love to hear from you.