Our expert contributors
Andy Birch, managing director, Bodyhero Andy Birch, UK-based MD of the Bodyhero nutrition brand, began his career in the fitness industry and was formerly product and fitness director at Virgin Active Health clubs. After deciding to develop his own products, he teamed up with two other entrepreneurs, including Coldplay bass player Guy Berryman, to create a range of plant-based protein products.
Ian Craig, founder, Centre for Integrative Sports Nutrition Ian Craig, MSc DipCNE BANT INLPTA, is the founder of the Centre for Integrative Sports Nutrition and author of the Struik Lifestyle book Wholesome Nutrition. Clinically, within a team dynamic, he works with sporting individuals and complex health cases at his Scottish home, and online. www.intsportsnutrition.com; Twitter @ian_nutrition; FB @intsportsnutrition
Tony Gay, head of technical sales & NPD, nutrition, Prinova Europe Tony Gay, head of technical sales & NPD, nutrition, at Prinova Europe, has built up 20 years of experience within the sports and health supplements industry and has worked for a number of global brands including Natrol, Cytosport and the retailer GNC. He joined Prinova in 2013 and over the last eight years has built out a technical sales division within the company.
David Janow, founder, Axiom Foods From plant protein patents and published clinical trials, to setting organic manufacturing standards for almost 20 years, David Janow has followed a unique path to nutrient-dense plant-based ingredient innovation. Starting out as biology pre-med, followed by a JD, MBA then LLM, and most recently certificates in plant-based nutrition, Janow started Axiom Foods in 2005.
Smriti Sharma, senior industry analyst, Frost & Sullivan With nearly a decade's experience in technology consulting and market research, senior industry analyst at Frost & Sullivan Smriti Sharma has supported a wide range of clients—from start-ups to global Fortune 500 companies—in the food & nutrition, health & wellness, and chemicals & materials space, with a key focus on B2B markets.