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Contact: Tony Gay Job title: Technical Sales Director, Nutrition Company: Prinova Europe Limited Contact: info@prinovaglobal.com Visit us: www.prinovaglobal.com
1How is the overall proteins market evolving in response to consumer demands to provide unique new options in addition to meeting demand for more established ingredients?
“High protein” label claims are now common on mainstream consumer products. Indeed, consumers increasingly recognise the benefits of protein consumption in areas like muscle recovery, satiety, weight management, and general wellbeing, which are supported by a growing body of scientific research. As a result, there has been a surge in demand for various proteins to fortify food, beverage and nutritional products. Another growing market trend is the plant-based movement, which is now filtering through to products targeting “high protein” claims. This has driven demand for ingredients such as soy, pea, and rice protein isolates. However, with plant proteins varying in nutritional properties, functionality and mouthfeel, there is also interest in emerging sources.
2What protein ingredient(s) do you consider to be your company’s specialty, and how are those ingredients sourced responsibly?
One of the fastest growing areas where we are seeing interest is our ability to support plant-based solutions and vegan protein label claims. We are one of the largest global distributors of pea protein, which, in the dairy alternative sub-category, accounts for a higher percentage of new product launches than soy. It’s highly digestible and offers an amino acid profile close to that recommended by the World Health Organization. Additionally, it’s ideally suited to sustainable food production.
Our portfolio of plant protein concentrates and isolates also includes products from various other sources, including soy, pea, rice, pumpkin seed, fava bean, and many more.
3Into what type of applications can your ingredient(s) be incorporated, and are there particular unique benefits to your ingredient compared to others in the category?
Our plant-based protein ingredients can be used in everyday foods and beverages, as well as in specific nutritional applications, such as sports or infant nutrition. In addition to a very broad portfolio of plant protein concentrates and isolates, we also offer speciality grades. Thanks to our premix expertise and capabilities, we are able to create customised blends of different plant proteins, which deliver exactly the nutrition profile and functionality you need.
4What product development and/or research support do you offer your customers?
Our expertise in the intricacies of plant protein formulation means we can help our customers solve common problems relating to taste, texture, solubility and nutritional quality.
There’s a long list of companies who’ve chosen to work with Prinova because they know they can rely on our deep understanding of the challenges they face when formulating with plant proteins. For example, we recently helped a brand create a plant-based protein powder that delivers a similar nutritional profile, mouthfeel, and neutral flavour to a whey-protein product.
As a large-scale distributor, we offer a great deal of protection against supply chain instability and price volatility, so we’re an ideal single source partner for both raw materials and product development support.
Plant-based potential: Meeting the demand for alternative proteins
High-protein is now a mainstream consumer need, resulting in a booming market. According to some estimates, the number of new products launched with a high-protein claim has been increasing by almost 20% a year...
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