Mark Smith

Creative Director Jordan Brand at NIKE

Who is Mark Smith?

How cool is Mark Smith? He is one of the "original 13" of the Air Jordan brand. He's referred to by many as "Michael Jordan's Creative Director". He works side by side with Tinker Hatfield. And he launched Kanye West's Yeezy brand... well, back when Kanye was with Nike.

Listen to Dan Madinabeitia and Mark Smith discuss Maker Space

Why Listen?

Because we talk about experiences that bring brands to life. And how consumers design NIKE materials "from the ground up". And how "play" is at the heart of NIKE's brand. And we talk about Yeezy, MJ and designing at "all stops along the way."