Content Marketing World

OCTOBER 13 - 16, 2020 • CLEVELAND, OH

Content Marketing World is the largest content marketing event on the planet, focused on the practice of content marketing. CMWorld touches on every discipline in content marketing - from strategies to future trends, from content creation and storytelling to the technologies that help us share and measure our content, and so much more. More than 3,500 attendees descend on the Content Marketing Capital of the World, Cleveland, OH, for a week of education and to connect with attendees, speakers and sponsors.

CLICK HERE to see the benefits of sponsoring Content Marketing World 2020.

THE CONTENT MARKETING WORLD EXPERIENCE

CONNECT

“We’re able to increase our pipeline to hit our quarterly targets just from this one show.”

DEMONSTRATE
“The people who come here are very serious about content. They’re building content strategies, they’re building teams and they’re looking for the best way to do it. “

“We did a Lunch & Learn session and had the room packed. Everybody there was really invested in the message, had some great questions, and was really highly engaged. We had a ton of booth traffic afterward.”SELL

“This is really the event of the year for content marketing. If you want to be in the space, this is a show you have to be at.”

THE CONTENT MARKETING WORLD ATTENDEES POINT OF VIEW

LEARN

GINI DIETRICH

SPIN SUCKS

MATT HEINZ

HEINZ MARKETING

KATHY BUTTON-BELL

EMERSON

THE CONTENT MARKETING WORLD ATTENDEES POINT OF VIEW (continued)

NETWORK

“Inspiration + Substance = Opportunity. CMWorld shares passionate stories and presentations that elevate my work and drive me to keep creating meaningful content for my audience.”

GROW

“There are lots of great things about the conference, but the quality of speakers and the actionable takeaways I leave with are definitely my favorite parts!”

CONNECT WITH SENIOR-LEVEL BUYERS FROM ACROSS THE GLOBE

3500

Attendees from 51 Countries

70%

Mid/Large Enterprise Companies

63%

Decision Makers

35

of the Fortune 100 Companies

29%	15%	43%
B2B Marketers	B2C Marketers	B2B/B2C Marketers

395%

Growth from 2011 to 2019

ATTENDEE SNAPSHOT

Brands Attending Content Marketing World 2019

See the full list of companies attending CMWorld here.

Titles Attending CMW

AVP Global Content Marketing
Chief Content Officer
Chief Marketing Officer
Demand Generation VP/Director/Manager
VP/Director/Manager of Marketing
Digital Content Manager
Director Social Media
Director Content Engagement & Publishing
EVP Marketing Strategy & Media
Global VP Marketing
Sr. Brand & Content Strategist
Sr. Director Marketing & PR
Sr. Director Content Development
Sr. Director Demand Generation & Inbound Marketing
Sr. VP Audience & Product
Sr. VP Content
Sr. VP Customer Success
Sr. VP Digital
Sr. VP Marketing
VP Demand Generation Strategy
VP Digital & Performance Marketing
VP Global Marketing
VP Social & Digital Content Marketing

See the full list here

EXHIBITING OPPORTUNITIES

	SPONSORSHIP LEVEL
PACKAGE COMPONENTS	PLATINUM	GOLD	SILVER	BRONZE	START ME UP!**
Number of sponsorships available	2	4	8	60	18
Booth space*	20 x 20	10 x 20	10 x 10 + Track Sponsor OR 10 x 20	10 x 10 OR 10 X 20	6 x 6
Keynote introduction	X
Speaking role during CMWorld main conference	X	X
Access to shared meeting space	X	X
Main conference attendee opt-in list	X	X
Recognition on all event promotions	Top Billing	Prominent
Recognition on event signage	X	X	X	X	X
Hyperlinked logo on event website	X	X	X	X	X
Attendee bag insert or one PDF of collateral in app	X	X	X	X
General session chair drop or one piece of collateral in app	X	X
Ad in event guide, plus text and logo in sponsor section of guide	300-word description	200-word description	100-word description	Logo in event guide
Passes: Main Conference	4	3	2 or 3	2 or 3	2
Additional passes at 50% discount (max)	10	5	3	2	1
Investment	$84,500	$54,000	$25,000	$13,500 or $23,500	$8,500

*All exhibit packages include tables/chairs (quantity of each determined by level), Wi-Fi, power, carpet, and wastebasket. Turnkey booths are available upon request. Please consult your CMI account manager for more details.
**For first-time CMWorld sponsors only.

SPEAKING OPPORTUNITIES

	SPONSORSHIP LEVEL
PACKAGE COMPONENTS	CLASSROOM SPONSOR	LUNCH & LEARN SPONSOR*	SESSION SPONSOR
Number available	2	13	4
Lead 4 sessions on day 1 or 2	X
Lead 45-minute session with full presentation		X	X
Attendee opt-in list	X	X	X
Attendee bag insert or one piece of collateral in app	X
Hyperlinked logo on event website	X	X	X
Recognition on event signage	X	X	X
Classroom chair drop or one PDF of collateral in app	X
Ad in event guide, plus text and logo in sponsor section of guide	100-word description
Abstract and speaker details with sponsor recognition in event guide	X	X	X
Recognition as room moderator in event guide	X		X
Room capacity	200	80 - 225**	100 - 150
Passes: Main Conference	4	1	1
Additional passes at 50% discount (max)	4	0	0
Investment	$40,000	$12,500	$13,000

*Sponsor to provide their own computer, while CMI provides screen, podium, LCD projector, wireless lavalier and wireless slide advancer.
**Rooms are assigned on a first-come, first-served basis.

1-Day Video Takeover (Includes 5 videos): $20,000 (2 available) 2-Day Video Takeover (Includes 10 videos): $30,000 (1 available)
Live interviews conducted from the Expo Hall floor, with leading content marketing experts, streamed on CMI’s YouTube and Facebook channels.

Sponsor option for a 10-minute pre-planned segment with company executive, industry thought leader or customer

Edited footage of sponsored video sessions (5 or 10) for sponsor use

Sponsor logo on event signage and hyperlinked on CMWorld website

Promotion of videos post-show by CMI via email, CMWorld website, YouTube, and CMI social media channels

Passes: 1 main conference pass; additional main conference passes may be purchased at a 50% discount (max. 2 per sponsor)

Sponsor Stage (300 person capacity): $35,000
Exclusive sponsorship of the only stage on the Expo Hall floor, branded with the sponsor logo and the opportunity for a sponsor executive to moderate a session on Day 1 or Day 2 of the main conference.

Stage will host minimum of 3 content sessions each day

Minimum of 3 opportunities for moderators/speakers to thank and recognize sponsor each day

Access to attendee list for sessions conducted on stage (attendees will be scanned on site by CMI staff)

Opportunity to distribute marketing collateral on the chairs at stage or PDF of collateral in app

Sponsor logo on event signage and hyperlinked on CMWorld website

Passes: 3 main conference passes; additional passes may be purchased at a 50% discount (max. 2 per sponsor)

Content Marketing Awards: $35,000 Exclusive sponsorship of the 2020 Content Marketing Awards program.

Press release announcing sponsorship of program on March 23, 2020.

Logo on all print and digital materials

Sponsor recognition in award video to run during pre-awards program at conference

Opportunity to co-present awards program

Opportunity for 2-minute introduction before awards program at conference

Sponsor logo on event signage and hyperlinked on CMWorld website

Passes: 3 main conference passes; additional passes may be purchased at a 50% discount (max. 2 per sponsor)

LEAD GENERATION

	SPONSORSHIP LEVEL
PACKAGE COMPONENTS	EXECUTIVE TRACKS	TRACK SPONSOR
Number of sponsorships available	1	14
Exclusive sponsor of full day track	X	X
Sponsor to serve as track moderator for day x	X
Number of sessions	4	4
Recognition as track sponsor by room moderator		X
Track classroom chair drop or pdf of collateral in app	X	X
Attendee opt-in list for track	X	X
Hyperlinked logo on event website	X	X
Recognition on event signage	X	X
Passes: main conference	1	1
Additional passes at 50% discount (max)	1	1
Investment	$11,000	$10,000

LEAD GENERATION (continued)

Sample Tracks:Agency Strategies
AI/Machine Learning
Analytics & Data
Audience Building
B2B/B2C Strategy Case Studies
Branded Content
Business Outcomes
Community
Content Creation & Development
Content Distribution/Promotion
Content Innovation
Content Strategy - Day 1
Content Strategy - Day 2
Customer Experience
Demand Generation
Email & Conversion
Enterprise Strategy Case Studies
Executive
Future Trends
Internal/Brand Communications
Keynote: Big Ideas Day 1
Keynote: Big Ideas Day 2
Millennial Marketing
Personal Skills
ROI/Measurement
Sales Enablement
Search Engine Optimization
Social Media
Storytelling Strategies
Strategic Content
Teams & Culture
Tools & Technology
Visual Storytelling
Writing Strategies

BRANDING

Expo Hall Sponsor: $32,500 Exclusive 2-day sponsorship of the Expo Hall includes recognition during the General Session and exhibit space within the lounge area in the center of the Expo Hall (50 x 50 space)

2 tables with option to brand (ex. branded table drape or decal) and provide table tent cards at additional cost to sponsor

2 pop-up banners in lounge area and/or other key locations on Expo Hall floor

Branding on overhead signage and Expo Hall entrance

Ability to bring lead scanner

Sponsor logo on event signage and hyperlinked on CMWorld website

Passes: 3 main conference passes; additional passes may be purchased at a 50% discount (max. 2 per sponsor) CMWorld Mobile App: $12,000 Exclusive sponsor of the central hub for information at CMWorld. Over 91% of CMWorld 2018 attendees used the app.

Sponsor logo will appear on launch page and watermarked on schedule pages

Banner ad with link to in-app sponsor landing page (URL, booth number, description, etc.)

Enhanced sponsor directory listing in app

Three (3) sponsor push notifications throughout the show with custom subject line up to 29 characters; Body of message can be scrolled for lengthier messages and can include one outbound link

Attendee Bag Sponsor: $11,250 Exclusive sponsorship of the CMWorld bag to stay top of mind throughout the event

Sponsor logo on conference bag, distributed to attendees at registration

Sponsor logo on event signage and hyperlinked on CMWorld website

One piece of sponsor collateral in the attendee bag or one PDF of collateral in the app

Passes: 1 main conference pass; additional passes may be purchased at a 50% discount (max. 2 per sponsor)

Logo/Branded Impact Areas: (Custom Rates) Prominently display your company logo via these highly-visible branding opportunites:

GOBO lights m Charging stations

Column wraps m Escalator clings

Other custom ideas

BRANDING (continued)

Lanyard Sponsor: $13,750 Exclusive sponsorship of the badge lanyard to keep your company top of mind with attendees throughout the event.

Distributed to every CMWorld attendee at registration

Sponsor logo on event signage and hyperlinked on CMWorld website

Passes: 1 main conference pass; additional passes may be purchased at a 50% discount (max. 2 per sponsor)

Graphic Recording Sponsor: $10,000 Exclusive sponsorship of the graphic recordings captured during select sessions throughout the main conference at CMWorld. The sponsor logo will appear in the corner of every board, which are the most highly-shared pieces of content by attendees on social media.

Prominent display of artwork throughout the event in Expo Hall foyer

Sponsor logo on event signage and hyperlinked on CMWorld website

Passes: 1 main conference pass; additional passes may be purchased at a 50% discount (max. 2 per sponsor)

Trolley Transportation Sponsor: $8,700 Exclusive sponsorship of Lolly the Trolley for CMWorld main conference evening functions.

Prominent display of sponsor logo on trolley

Sponsor logo on event signage and hyperlinked on the CMWorld website

Passes: 1 main conference pass; additional passes may be purchased at a 50% discount (max. 2 per sponsor)

NETWORKING AND ENTERTAINMENT

Kick Off Party (Tues Night): $21,000 Opening Party (Wed Night): $21,000 Robert Rose “Tell It Well” VIP Party – Invite Only (Wed Night): $4,000 Shared | $11,000 Exclusive After-Party (Wed Night): $10,000
“Yappy Hour” Cocktail Reception: $9,000 Exclusive sponsorship of Wednesday cocktail/networking hour, hosted in Expo Hall. CMI will run a charitable opportunity for attendees during the reception with a visit from a local dog rescue. This was a great success in 2019 and will be brought back by popular demand.

Branded napkins and sponsor specialty drink distributed at the party

Sponsor can provide a branded giveaway item for attendees

Sponsor logo on event signage and hyperlinked on CMWorld website

Passes: 1 main conference pass; additional passes may be purchased at a 50% discount (max. 2 per sponsor)

Speaker Party: $12,750 Exclusive sponsorship of invitation-only event. Up to 200 industry influencers, thought leaders and CMWorld speakers will be in attendance.

Branded napkins and sponsor specialty drink distributed at the party

Sponsor can provide a branded giveaway item for attendees

Sponsor logo on event signage and hyperlinked on CMWorld website

Passes: 2 main conference passes; additional passes may be purchased at a 50% discount (max. 2 per sponsor)

CMWorld Cleveland Clinic Health Summit Cocktail Reception: $6,500Sponsorship of the Thursday evening cocktail/networking hour exclusive to attendees of Friday’s CMWorld Cleveland Clinic Health Summit. Reception will be held at the Cleveland Clinic Global Center for Health Innovation (connected to the Huntington Convention Center of Cleveland)

Branded napkins and sponsor specialty drink distributed at the party

Sponsor can provide a branded giveaway item for attendees

Sponsor logo on event signage and hyperlinked on CMWorld website

Passes: 1 Health Summit pass (Friday, Oct. 16); additional Summit passes may be purchased at a 50% discount (max. 2 per sponsor). CMWorld main conference passes also available for purchase at a discount

WORKSHOPS AND FORUMS

Pre-Conference Workshop: $4,000* Exclusive sponsorship of small group workshops of 40 - 75 attendees. Up to 16 Workshop sponsorships are available.

Opportunity for sponsor to introduce presenter plus contribute a 10-minute opening or closing keynote in the designated workshop

Opportunity to distribute marketing collateral on the chairs at sponsored workshop or PDF of collateral in the app

Sponsor logo on event signage and hyperlinked on CMWorld website

Access to post-event workshop attendee list

Passes: 1 main conference pass and 1 workshop pass (for presenter); additional passes may be purchased at a 50% discount (max. 2 per sponsor)

*This is an add-on to a signed CMWorld sponsorship agreement.Sample Workshops:

Agency Workshop

Analytics

Artificial Intelligence

B2B Social Media

Content Marketing Strategy

Content Optimization & Distribution Strategies

Email Marketing

Global Content Marketing Strategy

Influencer Marketing

Interactive Content

Marketing Writing Masterclass

Sales/Marketing Alignment

Search/SEO

Succeed with Blogging

Video Marketing

WORKSHOPS AND FORUMS (continued)

Post-Event Industry Forum Event - Friday only: $5,100

Exclusive sponsorship of small group Industry Forum of up to 125 attendees. Up to 11 Forum sponsorships are available.

Sponsor to choose one Industry Forum session in which they will have the opportunity to introduce the presenter plus contribute a 5-minute opening or closing keynote in their designated Industry Forum. Sessions available on a first come, first served basis.

Opportunity to distribute marketing collateral on the chairs of your select session (or PDF of collateral in the mobile). Room branding and chair drop will be exclusive to the session you choose

Option for tabletop outside the Industry Forum room(s) for collateral distribution and networking

Sponsor logo on event signage and hyperlinked on CMWorld website

Access to post-event attendee list for ALL Industry Forum sessions

Passes: 2 Industry Forum passes (1 for presenter and 1 for company representative); additional Forum passes may be purchased at a 50% discount (max. 2 per sponsor); CMWorld main conference passes also available to purchase at a discount.

Forum Options - Select One:

Financial Services

Higher Education

Industrial Manufacturing

Legal Services

Professional Services

Publishing

Retail & Ecommerce

Technology

Small Business & Entrepreneurs

Travel & Tourism

Non-Profit

WORKSHOPS AND FORUMS (continued)

Cleveland Clinic Health Summit - Friday only: $5,100

Opportunity for up to 5 companies to sponsor this full day learning event attended by 115+ attendees focused on the healthcare content marketing.

Opportunity for sponsor to introduce presenter plus contribute a 5-minute opening or closing keynote in a designated breakout session (specific session TBD by Cleveland Clinic/CMI)

Opportunity to distribute marketing collateral on the chairs at sponsored breakout session or PDF of collateral in the app

Sponsor logo on event signage and hyperlinked on CMWorld website

Access to post-event Health Summit attendee list

Passes: 2 Health Summit passes (1 for presenter and 1 for company representative); additional Health Summit passes may be purchased at a 50% discount (max. 2 per sponsor); CMWorld main conference passes also available to purchase at discount