Are you looking for more in-depth strategy and training? CMI offers a variety of consulting services through our consulting arm, The Content Advisory, headed up by CMI’s chief strategy advisor, Robert Rose.
TCA’s Advisory Days can help play a crucial role in the successful planning of Content Marketing, Content Strategy or Customer Experience. During these interactive sessions, our consultants will deliver pragmatic, and actionable insights as we road map a solution best for you and your team. Clients can choose from a full-day, half-day or even 1.5-day advisory sessions for your internal (or even external audiences).
Advisory days include a thorough planning call, preparation and research into the clients needs, and the day spend helping the client road map and create solutions for their Content Marketing and/or Content Strategy Solutions. Following the Advisory Day(s) TCA will provide a follow up of a light deliverable summarizing the conclusions or further recommendations.
TCA’s Content Strategy Road Mapping Engagement is a three-phased consulting project, where our consultants work with you to interview stakeholders, audit your current content marketing/content strategy strengths, weaknesses and opportunities, and provide a formal deliverable of recommendations and a roadmap on the topics of Content Marketing and Content Strategy. This may also include persona research, customer journey-mapping, content audits, and story/ messaging architectures.
TCA’s Master Classes are 1- or 2-day educational workshops covering a breadth of content marketing, digital marketing, and content strategy related curricula. Courses are a blend of theory, best practices, case studies, and hands-on workshops – and tailored to the needs (level, length, depth) of the client’s team.