1: A Renewed Enthusiasm for Events

The trend that will hold into 2021 is the importance of experience relative to catering and events. This crisis has provided us the reminder that we must clasp onto all that matters most to us—the relationships and the experiences with those who hold the greatest significance in our lives. Lavish weddings, for example, will no longer be the keystone to proving one’s stature in the community, but rather we will find more focus on the celebration of life and love.

- Ken Barrett-Sweet, Vice President of Catering, The Catered Affair

Companies that are first to get back to entertaining, launching new products, and holding employee functions will gain a competitive advantage in sales, and employee retention and engagement. I believe March 2021 will be the real beginning of the rebound, with most of the pent-up event demand booking in the second half of next year."

- Adam Noyes, President, Proof of the Pudding